Published in Nerd For Tech·Oct 5, 2021Think augmented reality is too complicated? Here’s how make a branded AR effect in ten minutes.I don’t know if you’ve noticed, augmented reality really started taking off in 2021. From the rise of virtual fashion with Snapchat lenses that allow you to wear whatever clothes you want, to trying out decorations in your house in AR before you try in real life, technology is creating…Social Media Marketing4 min readSocial Media Marketing4 min read
Published in Bootcamp·Aug 18, 2021Four lessons I learned from redesigning my website’s landing pageIf you have your own website, go to it right now. Pretend you are a potential client who has never heard of what you do before. Give yourself 30 seconds, and see if you can figure out: 1. What you do 2. If you want to buy what you’re selling …Landing Pages5 min readLanding Pages5 min read
Published in UX Collective·May 14, 2021Designing for augmented reality: what are the differences?Design, in many ways, used to be so much simpler. When you designed something on print, you knew the design was always going to show up the same way each time. Then along came computers and the internet, and a whole host of new challenges appeared. Designers had to start…Augmented Reality6 min readAugmented Reality6 min read
Published in Nerd For Tech·Apr 28, 20214 ways to use interactive media in science educationWhen I was a child, interactive media was quite a novelty compared to today. Maybe we would be allowed to go on the one computer at school to play one of those 90’s PC games that taught kids how to type. At home, we had Game Boys and computers, but…AR4 min readAR4 min read
Published in Heartbeat·Apr 26, 2021How to Make Procedural Materials in Lens StudioQuick show of hands: who else here, when first opening up the material editor template in Lens Studio, saw all of the glowing, twirling, shimmering materials and instantly felt intimidated by the sheer amount of math involved to make anything like that? If you raised you hand, good, that means…Lens Studio9 min readLens Studio9 min read
Published in Better Marketing·Mar 2, 2021How To Harness the Power of Social AR: A Guide for MarketersUsing an imaginary rum brand as a case study to understand augmented reality (AR) in marketing — Choo choo! What’s that sound? That’s right, it’s the hype train rolling into town again. What’s it carrying this time, is it Bitcoin? Machine learning? Big data? Nope, the latest tech trend is augmented reality (or AR for short). Not to be confused with virtual reality, which uses headsets to…AR5 min readAR5 min read
Published in Heartbeat·Feb 10, 2021Tips and tricks to keep your Lens within Lens Studio’s 4mb limitLens Studio can gives one the ability to create some truly amazing augmented reality effects for Snapchat. I’ve found the performance and speed with which these lenses display to be very smooth, and this is due in part to the strict requirements that Snapchat has for the quality of submitted…Lens Studio7 min readLens Studio7 min read
Published in Heartbeat·Jan 7, 2021How to Make a Space Wormhole in Lens Studio Using the Material EditorA step-by-step guide to creating a wormhole lens — Materials can seem intimidating to get the hang of — so many interconnected nodes, math operations, and procedural textures. I know it seemed like magic to me when I first started, but beneath this complexity are some very simple principles, and understanding these will enable you to create your own…AR11 min readAR11 min read
Published in UX Collective·Jan 4, 2021Tips on designing for mobile, written by a smartphoneHi, yes you read that title right. I am a smartphone with a mind of my own, writing an article for Medium. I mean, I have to occupy my mind with something outside of opening Instagram for the thousandth time today right? Point is, being a smartphone, I tend to…UX7 min readUX7 min read
Published in UX Collective·Dec 18, 2020How to use CGI graphics to engage with your users and build your brandThe expanded design possibilities offered by computer-generated imagery offers a chance to explore new horizons of website design and customer engagement. — “You know what there aren’t enough of? Brands” said no-one ever. There is a more thriving ecosystem of competing brands trying to feast on the nutritious morsels of human attention now than ever before. Studies estimate the average American is exposed to 4000–10,000 adverts every day. Standing out in this…Branding7 min readBranding7 min read
